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The magic digital metric: 2.4 gifts

Back in February, we reviewed Blackbaud’s Charitable Giving Report and found that the average donor would give an average of 2.6 gifts, meaning that if you are spending more than 2.6 gifts worth of cost to get and keep a donor, you

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Untangling the web

This is a post I’ve wanted to write for a while now, but I had to wait to not be a hypocrite.  That happened this week when we launched our new website.  In addition to hopefully being more aesthetically pleasing

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Why your data needs a reference check

The headlines blared “How Much Weight Did We Gain During Lockdowns? 2 Pounds a Month, Study Hints” (New York Times) and “Americans have piled on the pounds during the COVID-19 pandemic.” The reference is to a study by the American

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