Ducks Unlimited wanted to decrease their cost to acquire a member. We created more sophisticated digital media planning, buying and management strategy to deliver higher value for each impression. We also tested multiple creative approaches in display to identify the approach that led to the most conversions.

As a result, Ducks Unlimited’s search conversion rate increased 123% year-over year, with cost-per-acquisition decreasing by 53%. This was with no loss in quality of the members acquired.