Going beyond cost to acquire

Many digital agencies will focus on reducing your cost-to-acquire and increasing your initial ROI. And that’s good, as far as it goes.

But it doesn’t go far enough. We know that retention begins at acquisition and that every donor has a different value. We’ll model incoming donors and supporters with SimioCloud to determine if you are recruiting loyal supporters or one-and-dones. Moreover, we’ll shift your acquisition to areas that give you the best long-term value, not the ones with flashy low-cost acquisition numbers.