Better, not more
There’s a robust debate about donor fatigue, email volume, the real marginal costs of email and so on.
The truth is that the only scarce resource is your donors’ attention. If you respect it, you’ll get more of it.
We create email programs that respect your donor’s time and attention, which leads to increased revenue. We’ll also work with you on better segmentation so constituents will get only those emails most relevant to them.
Read the Case Study
Wounded Warrior Project has a compelling message that wasn’t taking off in digital on Giving Tuesday. Moore Digital took a fresh look at their offer and focused on urgency and unified messaging. Email copy was cut, sometimes by 50%, year-over-year. With new messaging and email strategy, Wounded Warrior Project’s direct email revenues increased 124% year-over-year.
