Strategy
Results focused. Channel agnostic.
Many agencies will give you a digital strategy that is a combination of a search strategy, an email strategy, a social strategy, and so on. We create digital strategies that not only work seamlessly across digital channels, but support and coordinate with your other direct response channels
See how all channels worked together to create profound growth on the Giving Tuesday video.
Audience
It’s all about the who
Moore Digital has access to unmatched data management, modeling, and profiling capabilities thanks to the SimioCloud platform. One of the best predictors of whether someone will give to you is whether someone gives philanthropically. As great as Google and Facebook algorithms are, they don’t have these data.
SimioCloud does. This means we can identify your audience more precisely, and target them more effectively, across the online world.
See how our audience building goes beyond buckets to address the individual here.
Analysis
Going beyond cost to acquire
Many digital agencies will focus on reducing your cost-to-acquire and increasing your initial ROI. And that’s good, as far as it goes.
But it doesn’t go far enough. We know that retention begins at acquisition and that every donor has a different value. We’ll model incoming donors and supporters with SimioCloud to determine if you are recruiting loyal supporters or one-and-dones. Moreover, we’ll shift your acquisition to areas that give you the best long-term value, not the ones with flashy low-cost acquisition numbers.
Transformation
Resources
Digital marketing can be all about optimization and continual improvement. As you can see throughout our services, we’re experts in growing your revenues faster than you thought possible.
But every donor who has an inbox has a mailbox, a phone, and a TV. A strong direct marketing program is one that breaks down silos and puts your next dollar where it will do the most good, whether that’s digital or not. And it’s one where learnings from one area expand to all areas.
It’s why we work with Moore’s SimioCloud to build you the best audience across channels.
It’s why we use Moore’s Neuro-Fundraising® Lab to understand the subconscious motivations of donors.
It’s why we’ll work with your partners like they are our partners.
Together, we can make change that ripples across your fundraising program and creates donor experiences that satisfy and delight.
