Testing

The laboratory of your direct marketing program

You want test results that customize to specific audiences, are fast, and reflect what donors actually believe. There’s no better place to do than online with the ability to version inexpensively.

That’s why we’ll work with you to create testing programs that don’t just get you more digital revenue. We’ll get you testing that creates insights into all donors with actionable intelligence across all channels. Whether it’s a subject line test that informs your mail OE teaser or the sustaining offer test that drives your DRTV creative, we think outside the digital silo to deliver what digital does best.

Read the Case Study

Disabled American Veterans noticed declining conversion rates on their HelpDAV.org site. Our smart, iterative testing increased their conversion rate by 113% and lifted average gifts for both one-time and monthly donors.

Passing out donations
Disabled father and children
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Moore Digital

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